The SEO marketing world evolves ever so rapidly as you may have imagined. Having enough knowledge about SEO 5 years ago, for example, is utterly useless now.
We change, our websites users’ change & so does the SEO rules.
We need to accept this fact and testing new techniques and pushing the limits of content marketing and traffic generation (oh and good old fashioned marketing!) in order to grow as an industry.
Thanks to the guys at Ruthless Rankers (they are a SEO consultancy from London) for providing us with these insights and offering the Phire Design crew a fresh outlook on SEO and hopefully put our old beliefs and habits to bed!
Below are some of the misconceptions that you must learn about SEO and stop practicing them.
Misconception 1: Posts Ranks Up With Metatag Descriptions
Many people think that meta descriptions are very important to rank high in SERPs but this not true anymore. To be honest, big search engines like Google or Bing don’t really prefer this trick as they used to. But that doesn’t mean you may overlook to this step. It’s crucial you write good descriptions for meta tags as they get noticed by users while choosing a page to visit or not.
For instance, below as an example of how meta tag will describe your page’s link.
Misconception 2: More Inbound Links Are Better
This trick used to work in old days but today, time has changed to a greater extent in SEO world. There was a time when you may link up pages with low quality links to rank up your website but not anymore. If you do so, you may end up giving your website a spammy appearance.
As an alternative approach, you should try to get those links that are relevant to your industry, services you provide or products you offer on your website. Or you may obtain such links that are relevant to content you’ve published on your website. It’s better to get a link to your product ‘XYZ’ over getting a low quality link laying in sidebar or bottom of any website then even it’s a high ranked website.
Misconception 3: Page Rank Is Very Important
Common thought is to have a high Page Rank that is scaled 1-10 ranking points usually to prove the authority of a website. A higher figure indicates higher status for a particular page.
For many years, this concept ruled SEO industry.
This concept is still imperative to consider for your website. Websites with high PRs beat low PR websites but the thing that matters the most is content and relevancy of a page.
Let’s understand this with an example. You run a website with artificial products so you should get a link from another website that reviews such website then even if it has a low PR position. It’s good to get linked to a relevant website than an irrelevant website with high PR.
Misconception 4: Keyword-Rich Domains are Preferred By Search Engines
A common idea that search engines prefer websites with keywords present in domains. This means a keyword ‘pet shop’ is presented in a domain ‘www.petshop.com’ is more likely to be ranked in search pages as Pet Shop. But the truth is, search engines don’t prefer keyword-rich domains anymore until they’re relevant and valuable to users. So this concept is old school now!
Misconception 5: All Websites Should Be Submitted To Search Engines
In early days of SEO, this was an essential thing that each website had to be manually submitted to the to search engines. But now, time has changed to a greater extent. Today, we don’t need to submit the website manually to get indexed. If a site is linked to any already indexed website it will automatically be found by search engines via crawling.
Misconception 6: SEO Means Playing Tricks
A particular group of SEOs thinks that SEO is a way to fool search engines to get their websites rank, and that’s it. But this is not the case if you want a longer result for your efforts.
Good SEO practice means writing informative content and providing relevant material on your website that is unique and gives value to your user. The content that builds trust and let the user share it with other and drive wild popularity back to your website.