2016 saw the start of mainstream retargeting, with online marketing companies now offering the service for clients. In this article we are going to look at exactly what retargeting is, why you should use it, and how to implement a simple retargeting campaign for your business!
So what is retargeting.
Retargeting simply put is trying to bring back customers and potential clients that have visited your website in the past, but may not have purchased or contacted you. For example if you have an ecommerce store that sells T-shirts and an individual added a t-shirt to the cart but didn’t continue through to checkout for whatever reason, a retargeting campaign would involve placing ads on Facebook and other websites to try and bring that individual back to finish their purchase. This can work with almost any niche or website and converts extremely well! With over 500% ROI in most cases.
Why should you use it?
2 reasons. The first is, if someone has visited your website before they are more likely to buy from you in the future and as a result bringing back these visitors will get you more sales, leads and all of that good stuff. The second reason is that it is a lot cheaper to target only these individuals on Facebook than trying to compete with other advertisers for new business. Both of these points means it is very cheap to bring returning customers back to your site! And hence you should invest heavily in this method as the ROI is crazy high!
How to implement a campaign?
It is relatively easy to implement. You must have a Facebook ads account. The next step is to set up a pixel in the Facebook ads account that tracks anyone that visits your website. Then ad this to your target audience section and then only select this target custom audience when you create an ad.
Even local seo companies are now offering retargeting for local businesses as the return on investment is simply to good not to! Simply test this for your own business and you will see the great profit that can be made from it. Once you are adept to this you can then go on to add this into client promotions!